If you regularly order from us, you might have noticed something different about the Boxed box waiting for you on your doorstep. Eight Boxed designers teamed up to create an extra special unboxing experience for our customers. Learn about the people behind the eight limited edition designs and be on the lookout for one of these on a stoop near you! See one and like it? Tag us on Twitter (@BoxedWholesale) and Instagram (@BoxedWholesale) to show us which #BoxedBox design is your favorite.
Steve Lowe, Marketing Designer
My inspiration was probably rooted somewhere in the animation of the ’90s, which was a personal golden age for me since I love the art form so much. My default style is rooted in a mix of things: Anime, comics, and video games. Dragonball Z was largely responsible for my style in earlier years, and I still carry that with me today but I switch it up (sometimes drastically) when needed.
When people see my Boxed box, my hope is that the characters bring on a sort of warm nostalgia mixed with excitement.
Left to right: Steve’s creature design, Jillian’s home design
Jillian Bromley, Product Design Manager
Boxed delivers all over the country and that’s pretty amazing, but so is the U.S.! We’re so diverse in landscapes and people, and I wanted to reflect that in my design. I started out drawing different regions of the U.S. — a city, desert, beaches, etc., but something didn’t feel right. We don’t deliver to areas of the country; we deliver to people, to their homes, whatever and wherever they may be.
When designing for the website and app, we keep everything clean and simple so it’s easy to use. For fun, I decided to take the opposite approach when drawing my panels freehand. I hope that when a customer opens this box, they can see something familiar. Maybe there’s a home that looks like theirs. Maybe one of them looks like a loved one’s home or a dream home or somewhere they’d like to visit. Hopefully, it just makes them smile.
Claire Lines, Product Design
I have been doing vector drawings of products for the website and liked the way they looked laid out neatly. I thought it would look nice on the box, almost like a little preview of what’s inside.
My style is definitely more clean and computer-driven, but in my spare time, I like to try out a bunch of different illustration styles. I hope that when customers receive their box with my design on it, they get excited for what’s inside and feel inspired to interact with the boxes in a new way…. and also to place more orders so they can get all the designs!
Ryan Karl, Design and Marketing Lead
My concept stemmed from thinking about different animal mascot ideas for Boxed. Something BIG to convey bulk, but also agile and beautiful. 💡… a whale! Based on the dimensions of the box I was designing for, I realized I could also use the dividing line where the flaps meet as an actual design element. So the resulting design ended up with an interplay between the flat artwork (2D) and the physical box (3D), which brings it to life in a subtle, playful way. Special shoutout to Boxed CCO Chris Cheung for his collaboration in helping select and finesse the final concept.
My design style (usually) reflects a simple, minimal approach. I’m sure I’m not the first to coin the phrase, but I sometimes refer to my style (and process) as “simple on purpose.” I find simplicity — not making things too busy or overcomplicated, utilizing negative space to allow elements to breathe, etc. — to be an amazing tool for effective communication, especially for marketing, advertising, and UX design. My goal was to create a quick little ‘unboxing’ moment that brings a smile and helps customers connect to the joyful spirit of Boxed.
Mina Kim, Design Intern
When I was thinking about what to design for the Boxed boxes, I thought it would be nice to connect with customers on a human level and add a little bit of humor as well. It’s amazing how the simplest things can brighten someone’s day and make them smile.
My design has two parts — before you received your Boxed box and after. Before Boxed, someone could be going through an ordinary day or maybe not-so-good day. I’ve tried to pick the scenarios that most of us can all relate to. Then, I wanted to depict that moment after your order comes to your door filled with the things you love. I hope my drawing brings a smile to people’s faces and reminds them that it doesn’t take a lot to make someone else smile. It would be awesome to see customers color in the drawings and make it extra artsy, tagging Boxed on Instagram with their beautiful work.
Elyse Viviano, Marketing Designer
I believe that less is more when it comes to design, and my inspiration was my colleague Jill’s awesome vinyl wall in our NYC office. These words are a type of manifesto for Boxed. We introduced these phrases on a wall in our NYC office and spread the love to our New Jersey fulfillment center. It is time for our customers to see these motivating words that each employee gets to see every day. Like our handwritten notes, I am hoping this manifesto connects employees with customers even more.
Vera Atamian, Senior Package Designer
While remaining true to the branding of Boxed, I wanted to utilize our digital assets to create a playful design that echoes the action of unpacking the box. The icons are arranged in a manner that represents the burst of “goodies” that comes in a Boxed order about to be opened — and the great happiness that comes in that moment!
My design style is clean and minimal with a strong sense of color. There’s something really nice about white space occupied with clean typography and graphic elements/photos in a cohesive color palette. Presentation is key and less is certainly more. Also, adding a handcrafted element, like a watercolor illustration, brings a nice elegant touch (check out these Prince & Spring coffees!).
I hope our customers love the added touch to the boxes and that it makes them smile. It’d be a bonus to see recipients share them with friends or become curious about what the other designs in the series look like!